Privacy Policy

Privacy Policy of Tend Industrial Supplies LLC

Effective Date: November 25, 2023 Last Updated: March 29, 2025

Introduction

Tend Industrial Supplies LLC ("Tend," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, Tendsupplies.com (the "Site"), or interact with us through our services.

By accessing or using our Site, you agree to the terms described in this policy. Please read it carefully.

Information We Collect

We collect information to provide and improve our services to you. The types of information we may collect include:

Personal Information: Information you voluntarily provide to us when you place an order, create an account, contact us, or subscribe to our newsletter. This may include:
- Name, email address, phone number, shipping and billing address.
- Payment and billing details (e.g., credit card information), processed securely by our payment partners.
- Purchase history and order details.
Automatically Collected Information: When you visit our Site, we may automatically collect certain information from your device. This information may include:
- Browser type and device type.
- Access times and pages viewed.
- Referring website addresses.
- Geographic location based on IP address. This data helps us understand how our Site is used, improve its functionality, and analyze trends.

Use of Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your Browse experience, analyze website traffic, remember your preferences, and support our advertising efforts.

What are Cookies? Cookies are small data files stored on your device by your browser.
Types of Cookies We May Use:
- Persistent Cookies: Cookies that remain on your device until they are manually deleted or expire.
- First-Party Cookies: Set by our website (Tendsupplies.com).
- Third-Party Cookies: Set by third-party services we use (e.g., for analytics or advertising).
Purposes of Using Cookies:
- Performance & Analytics: To understand how visitors use our Site and monitor its performance (e.g., Google Analytics).
- Functionality: To remember your preferences and settings (e.g., login sessions).
- Targeted Advertising: To deliver relevant advertisements to you based on your Browse activity (e.g., Google Ads, Vbout).

Third-Party Services Using Cookies:

We use third-party services that may place cookies on your device, including:

Google Analytics: For website traffic analysis and reporting.
Google Ads: For managing our advertising campaigns and retargeting.
Vbout: For marketing automation and personalizing your experience.

Google Customer Reviews Integration:

Tend Industrial Supplies participates in the Google Customer Reviews Program to collect valuable feedback and display aggregated seller ratings.

If you make a purchase, Google may collect transaction-related data (such as order ID, products purchased, and country).
You may be invited by Google via email to leave a review about your purchase experience.
Google uses cookies or tracking pixels to facilitate this review process.

Please note: Your individual personal information is not publicly displayed through the Google Customer Reviews Program. Only aggregated, non-personally identifiable ratings are shown in Google Search or Ads.

How We Use Your Information

We use the information we collect for various business purposes, including:

To process and fulfill your orders, including processing payments and shipping.
To provide customer support and respond to your inquiries.
To communicate with you about your orders, products, services, and promotional offers.
To personalize your experience on our Site and improve our product offerings.
To analyze website usage and trends to enhance the performance and functionality of our Site.
To detect and prevent fraud and other malicious activity.
To comply with legal obligations and enforce our terms and policies.
For marketing purposes, where permitted by law or with your consent (you can opt-out at any time).

Legal Basis for Processing Personal Data

In compliance with applicable global privacy regulations, including GDPR, we process your personal data based on the following legal grounds:

Consent: Where you have given us clear consent for processing your personal data for a specific purpose, such as receiving marketing communications.

Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., processing your order).
Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your interests or fundamental rights and freedoms (e.g., improving our services, preventing fraud, analyzing website performance, direct marketing to existing customers about similar products).
Legal Obligation: Where processing is necessary to comply with a legal obligation to which we are subject.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security

We implement robust security measures designed to protect your personal data from unauthorized access, use, alteration, and disclosure. These measures include:

SSL/TLS Encryption (using TLS 1.2 or higher) for data in transit.
Firewalls and intrusion detection systems.
Access controls and authentication procedures to limit access to personal data.
Routine vulnerability scanning and penetration testing.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.

International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. By using our Site and services, you consent to the transfer of your information to the United States and other locations where we or our service providers operate.

We take appropriate steps, such as implementing Standard Contractual Clauses where required, to ensure that your data is treated securely and in accordance with this Privacy Policy when transferred internationally.

Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected Personal Information from a child under 13, we will take steps to delete that information promptly. If you believe we might have any information from or about a child under 13, please contact us.

Your Privacy Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal data. These rights may include:

Right to Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data under certain conditions.

Right to Object: Object to the processing of your personal data under certain conditions (e.g., for direct marketing).
Right to Restrict Processing: Request that we restrict the processing of your personal data under certain conditions.
Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within the time period required by applicable law (e.g., typically 30 days). Please note that we may need to verify your identity before processing your request, and certain exceptions may apply based on legal obligations or other factors.

Advertising and Marketing Choices

You have control over how your information is used for advertising and marketing:

Cookie Settings: You can adjust your browser settings to refuse or remove cookies. However, doing so may affect the functionality and your experience on our Site.
Google Ads Settings: You can opt out of Google's use of cookies for personalized advertising by visiting Google's Ads Settings.
Unsubscribe from Marketing Communications: You can unsubscribe from our promotional emails and marketing communications by following the unsubscribe link provided in those emails or by contacting us directly.

Opt-Out & Unsubscribe Options:

To opt-out of receiving promotional communications or request the exercise of your privacy rights, you can use the following methods:

Website: Visit our Contact Us page at: [Link to your Contact Us page] (e.g., https://tendsupplies.com/contact-us)
Email: Contact us at: Support@tendsupplies.com
Phone: Call us at: +1 443 204 1972

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will post any changes on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy or our data practices, please contact us:

Tend Industrial Supplies LLC

10451 Mill Run Circle, Suite 400

Owings Mills, Maryland 21117, U.S.A.

Email: support@tendsupplies.com Phone: +1 443 204 1972